COLLINSVILLE, Ill., July 7, 2017 /PRNewswire/ -- Ameren Illinois is ranked in the top 15 Most Trusted Brands among business customers according to a study by a leading market research firm. In a survey of 10,486 business and electric combination utility customers of the 60 largest US utility companies (based on commercial customer counts), Market Strategies International recognized Ameren Illinois for building effective innovation, energy management and environmental programs. Ameren Illinois ranked 11th of the 60 utilities evaluated.
"With so much industry product development being conducted on environmental issues, distributed resources, energy consumption and alternative rates, the time is now to build and maintain strong brand trust levels among business customers," said Chris Oberle, senior vice president at Market Strategies. "Brand trust is essential for the utility industry's ability to gain customer support for these programs."
The Utility Trusted Brand & Customer Engagement™ Business study analyzes more than 50 consumption, environmental, service, digital and rate offerings. Most Trusted Brand utilities have higher usage of these offerings and higher demand for future usage of these programs. The Brand Trust index is based on 35 rating questions that relate to six factors: Customer Focus, Community Support, Reliable Quality, Communications Effectiveness, Environmental Dedication and Company Reputation & Advocacy."
"We have worked hard to develop flexible programs that make it easy for our business customers to manage their energy usage and save money," said Richard J. Mark, Chairman and President, Ameren Illinois. "I'm proud of our team for all they are doing to deliver world-class service to businesses throughout our territory."
The following are benchmark scores of the top quartile of the 60 electric utilities surveyed. Those achieving top-quartile performance on Brand Trust are designated by MSI as the Most Trusted Brands among business customers.
|
Most Trusted Business Partners |
Brand Trust Index |
|
Georgia Power |
795 |
|
Los Angeles Department of Water & Power |
793 |
|
MidAmerican Energy |
784 |
|
Con Edison |
782 |
|
Idaho Power |
781 |
|
Alabama Power |
777 |
|
Pacific Power |
777 |
|
Florida Power & Light |
776 |
|
Puget Sound Energy |
774 |
|
Southwestern Electric Power Company |
771 |
|
Ameren Illinois |
768 |
|
Entergy |
765 |
|
PSE&G |
762 |
|
Southern California Edison |
761 |
|
KCP&L |
760 |
About Market Strategies International
Market Strategies conducts qualitative and quantitative research in 75 countries, and its specialties include brand, communications, CX, product development, segmentation and syndicated. Its syndicated products, known as Cogent Reports, help clients understand the market environment, explore industry trends and monitor their brand and products within the competitive landscape. Founded in 1989, Market Strategies is one of the largest market research firms in the world, with offices in the US, Canada and China. Read Market Strategies' blog at FreshMR, and follow us on Facebook, Twitter and LinkedIn.
About Ameren Illinois
Ameren Illinois delivers energy to 1.2 million electric and 816,000 natural gas customers throughout central and southern Illinois. Our service territory covers more than 1,200 communities and 43,700 square miles and our mission is to power the quality of life. For more information, visit AmerenIllinois.com. Follow us on Twitter @AmerenIllinois and Facebook.
SOURCE Ameren Illinois