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Carol House Furniture Joins AmerenUE’s Pure Power Program

AmerenUE’s Pure Power announced today that Carol House Furniture has agreed to support the development of new renewable energy sources by purchasing Renewable Energy Certificates (RECs) through the Pure Power program.

Carol House Furniture’s commitment to this voluntary program will help prevent approximately 147 metric tons of carbon dioxide (CO2), a leading greenhouse gas, from entering the atmosphere each year. This is equal to the CO2 reduction provided by taking 27 cars off the road for a year.

Pure Power is UE’s voluntary renewable energy program and the U.S. Department of Energy’s 2008 New Green Power Program of the Year Award Winner. It gives residential customers the option to add an extra 1.5 cents/kilowatthour to their monthly bills, offsetting 100 percent of their energy usage with clean, renewable energy. Commercial and industrial customers, like Carol House Furniture, participate by buying “blocks” of Pure Power, paying an additional $15 a month for each 1,000 kilowatthours used. Pure Power funds are then used to purchase Renewable Energy Certificates from Green-e Energy-certified wind farms and other types of renewable energy projects.

Carol House Furniture’s purchase of 17 blocks of Pure Power makes it a UE Pure Power Leader--a designation reserved for companies, governments or other large users of electricity who agree to offset at least 3 percent of their energy usage through Pure Power purchases.

"We've always done what we can to protect the environment including all types of recycling. Now we're proud to be helping the air in a proactive way," said Brook Dubman, President.

For more information about AmerenUE’s Pure Power program, please visit www.ameren.com/purepower or contact Cindy Bambini at 314.480.3554. Pure Power program is Green-e Energy Certified by the not-for-profit Center for Resource Solutions.
Green-e is the leading renewable energy certification and verification program in the U.S.

AmerenUE is a subsidiary of St. Louis-based Ameren Corporation. The Ameren companies serve 2.4 million electric customers and nearly one million natural gas customers in a 64,000-square-mile area of Missouri and Illinois.

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CONTACT: Tim Fox 314-554-4335