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Ameren Missouri Pure Power Announces New ‘Half-Block’ Option
Support new, renewable energy sources and reduce your carbon footprint for just $7.50 per month

In response to customer demand for a more affordable commitment to green power, Ameren Missouri is proud to introduce the Pure Power Half-Block participation option. This option makes it even easier and more affordable to support the development of new green power sources, like wind farms, in Missouri.

Customers who in enroll in the Pure Power Half-Block option will pay $7.50 per month—less than the price of three gallons of gasoline—to guarantee the delivery of 500 kilowatthours (kWh) of renewable energy to the regional power pool each month. Purchasing one Half-Block per month for a year will prevent the release of 9,500 pounds of carbon dioxide (a greenhouse gas) into the atmosphere—an emissions reduction of almost 1.3 times more than that gained by driving a hybrid vehicle for a year.* A Pure Power Half-Block also helps diversify our regional power pool, reduces our dependence on foreign oil and creates Missouri jobs.

To enroll in Pure Power, just call 1-866-665-PURE (7873), or visit the website at AmerenMissouri.com/purepower. The affordable Half-Block option joins the two existing Pure Power options, 100 percent Usage and the 1,000 kWh $15.00 Block. 

Contacts: Tim Fox, 314-554-4335, tfox@ameren.com; Cindy Bambini, 314-606-5328, cbambini@3degreesinc.com.

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Ameren Missouri has been providing electric and gas service for more than a century, and our electric rates are among the lowest in the nation. We serve 1.2 million electric and 126,000 natural gas customers in central and eastern Missouri. Our mission is to meet their energy needs in a safe, reliable, efficient and environmentally responsible manner. Our service area covers 63 counties and more than 500 communities, including the greater St. Louis area. For more information, visit AmerenMissouri.com.

Participation in this program does not constitute the purchase of energy. Renewable energy credits, which represent the environmental attributes associated with past renewable energy generation, are retired on behalf of program participants. All renewable energy credits purchased under this program are Green-e certified by the independent Center for Resource Solutions.

* 7,379 pounds = avoided emissions by switching from a standard car to hybrid.
(Source: http://www.epa.gov/oms/climate/420f05004.htm )